Life, vol. 27, no. 10, September 5, 1949, p. 38, illustrated.
Sales Management, vol. 63, 1949, p. 46.
Jewelers' Circular Keystone, 1949, p. 243, illustrated.
Life, vol. 29, no. 9, August 28, 1950, p. 69, illustrated.
National Geographic, vol. XCVIII, no. 2, August 1950, p. 283, illustrated.
"Rockwell Canvas Again Features Swiss 'Watch Inspection' Display," Jewelers' Circular Keystone, September 1950, p. 274, illustrated.
Life, vol. 31, no. 11, September 10, 1951, p. 152, illustrated.
Life, vol. 33, no. 10, September 8, 1952, p. 139, illustrated.
Life, vol. 35, no. 10, September 7, 1953, p. 111, illustrated.
Look, vol. 11, no. 11, 1953, p. 51, illustrated.
Farm Journal, vol. 77, 1953, p. 123, illustrated.
Life, vol. 37, no. 10, September 6, 1954, p. 75, illustrated.
M. Gasser, "Norman Rockwell," Graphis, vol. 65, May 1, 1956, pp. 216-17, illustrated.
The Saturday Evening Post, September 12, 1959, p. 155, illustrated.
N. Rockwell, The Norman Rockwell Album, Garden City, New York, 1961, p. 112, illustrated.
M. Moline, Norman Rockwell Encyclopedia: A Chronological Catalog of the Artist's Work (1910-1978), Indianapolis, Indiana, 1979, pp. 160, 166, 178, fig. 4-104, illustrated (as What Makes It Tick?).
B. Holme, Advertising: Reflections of a Century, New York, 1982, p. 233, illustrated (as What makes it tick?).
B. Holme, The Art of Advertising, London, 1985, p. 233, illustrated (as What makes it tick?).
D.R. Stoltz, M.L. Stoltz, W.F. Earle, The Advertising World of Norman Rockwell, New York, 1985, p. 205, illustrated.
L.N. Moffatt, Norman Rockwell: A Definitive Catalogue, vol. I, Stockbridge, Massachusetts, 1986, p. 572, no. A835, illustrated.
U.S. Department of Labor, Bureau of Labor Statistics, Employee Benefits in Small Private Establishments, 1990, vol. 2388, September 1991, p. iii, cover illustration (as The Watchmaker).
S. Heller, E. Pettit, Graphic Design Time Line: A Century of Design Milestones, New York, 2000, p. 134 (as What Makes It Tick?).
L. Claridge, Norman Rockwell: A Life, New York, 2001, p. 350.
D. Judy, 100 Years of Vintage Watches, Iola, Wisconsin, 2002, p. 7, illustrated (as It's Watch Inspection Time).
C. Brisebois, Trip, Victoria, Canada, 2011, p. 155.