1.Who we are and how to reach us
Live Art AI, Inc., a Delaware corporation with its principal place of business at 700 Rockland Road, Rockland, DE 19732, USA (“LiveArt”, “we”, “us”), is the controller of the personal data described in this policy. For anything in it, including to exercise the rights in section 11, write to [email protected].
This policy was last updated on November 6, 2026 and replaces every earlier version. Earlier versions are kept and available on request.
2.What this policy covers
It covers the liveart.ai website, the LiveArt mobile app (the same product presented in a native shell), the LiveArt API, and the emails we send: together the Service, as the Terms of Service define it. The Terms incorporate this policy by reference.
It does not cover what our API customers do with the data they obtain from us (they are responsible for that under the Terms and their own policies), the websites we link to, or the auction houses, galleries and other sources whose public records we catalogue. Customers with a separate agreement are governed by it where it says more than this policy; a data processing addendum is available on request.
It also covers people we email about LiveArt for business reasons before they have an account (section 13).
3.What we collect
3.1Your account
Your email address, sometimes a phone number, your display preferences (currency, units, theme, language, time zone) and your notification preferences. You sign in with a one-time code sent to your email; we hold no password. When you create your account we also note what led you to it: the kind of page or button you signed up from, the store app, or the campaign whose link you followed. We record it once and never change it. We also note the country your connection comes from when you create your account, and your device's time zone, so our emails reach you at a sensible hour and can suggest your language.
3.2Billing
Your plan, the identifiers of your customer and subscription records at Stripe, your invoices, and the checkouts you start, including whether they were completed. Payment card details are entered on pages served by Stripe and never reach our servers.
3.3Content you add
Works in your collection (including acquisition prices, notes and the images you upload), the artists you follow, the works, lots and sales you bookmark, the screens you save, and the comparables you attach to a holding. Your collection is confidential: it is never published, never sold, and never used in anything we publish. Files you upload to import works (photographs, schedules, invoices, appraisals, spreadsheets) are sent to Anthropic to extract the works they describe (section 6); we hold them only for the duration of that call and do not store them. When you share a portfolio with another member, the people you invite see it under your display name; you see their email addresses, the access you gave them, whether they accepted and when they last viewed it. You can change or remove their access, or hand the portfolio to another member, at any time.
3.4When you write to us
The contact form asks for your name, email address, company and message, and optionally a phone number and the kind of organisation you work in. We also record the page you wrote from and your IP address, which the spam check uses.
3.5API use
Your API keys, a log of requests (endpoint, parameters, time, IP address) and your metered usage. This is the telemetry the Terms describe in section 4.5. If you start the free API trial, we also record when it starts and ends, how much of it you have used and how quickly, how many API keys you hold, which of our pages led you to it and, once you use it up, the endpoints you called most. We also keep the IP address the trial was started from for 24 months, so that one person cannot take the trial again and again under different accounts.
3.6Usage data
Which pages you visit and what you do on them, your device, browser and screen size, your approximate location derived from your IP address, and how you move through a page, with anything you type masked and your collection and account pages excluded. Events never contain your name, email or any free text beyond a search query. Section 5 explains how this works and how to say no.
3.7Email delivery
Whether an email we sent was delivered, bounced, was reported as spam or led to an unsubscribe. We do not use open or click tracking pixels. Section 6 has the detail.
3.8Server logs
IP addresses, browser identifiers, the paths requested, response times and errors, kept to run and secure the Service.
3.9The mobile app
The app uses the camera or photo library only when you choose to add a work, and the operating system asks you first. It reads no contacts.
If you turn on push notifications, the app registers your device with us: the push token the operating system issues for it, the platform, the app version, and the language and time zone of the device, so that we send each alert in your language and between 8 am and 9 pm where you are. We keep a record of the alerts we send you (their text and the page they open) and, when an alert shows an artwork, the address of the image the device fetches from our image service. Alerts are about the artists, artworks and sales you chose, the market index and your own account; each topic has its own switch in Account → Notifications, and the operating system's own switch applies as well. Signing out removes the device.
4.Why we use it, and on what basis
Where the law asks for one, the legal basis for each purpose is in the last column. “Consent” means we ask first and you can withdraw at any time; “legitimate interest” means we use the data for a purpose you would reasonably expect from a service like this, and you can object (section 11).
| Purpose | Data | Basis |
|---|---|---|
| Providing the Service: your account, sign-in, your collection and follows, the API, the app | Account, content you add, API use | Performance of our contract with you |
| Billing and accounting | Billing | Contract; legal obligation (tax and accounting) |
| Security, abuse prevention, rate limiting, debugging | Server logs, API use, usage data | Legitimate interest in running a secure service |
| Understanding how LiveArt is used and improving it | Usage data | Consent in the EU, the EEA, the UK and Switzerland; legitimate interest elsewhere, with an opt-out |
| Personalised communications and offers: choosing which artists, works and plans we show and send you | Usage data, account, content you add | Consent in the EU, the EEA, the UK and Switzerland; legitimate interest elsewhere, with an opt-out |
| Emails that come with your account or that you asked for | Account, follows and bookmarks | Contract (login codes, receipts, service notices); consent (the market brief); legitimate interest (artist alerts for the artists you follow, with one-click unsubscribe) |
| Emails about your plan and your use of it: a note when you near or reach your plan's allowance, a follow-up when a checkout you started was not completed, and at most one offer on a paid plan | Account, billing (your plan, a checkout you started), your metered use of the Service | Legitimate interest in helping members choose the plan they need, with a one-click opt-out in every email |
| Sending the alerts you asked for in the app: push notifications about your artists, the artworks and sales you saved, the market index and your account | Account (your notification settings), follows and bookmarks, the device registration of section 3.9 | Performance of our contract with you (the alerts follow what you chose to follow and save); each topic has its own switch |
| Knowing which of our pages, campaigns and apps bring new members, counted per account rather than per visit | Account (what led you to create it) | Legitimate interest in knowing what brings people to the Service; you can object (section 11) |
| Answering you, and following up on a sales enquiry | Contact form | Steps you asked for before a contract; legitimate interest |
| Following up when you try the API: our sales team sees when you start the free API trial and when you use it up, so that we can offer help or a plan | Account (email address and name), API use | Legitimate interest in offering the API to people who are trying it |
| Following up when a business uses LiveArt: if your email address belongs to a company rather than a free mail service, our sales team is told when you start a checkout, reach your plan's allowance, open the contact form, start the free API trial or activate a paid plan, so that we can offer help or a plan. We pass on the milestone and when it happened, never the pages you looked at, the artists you searched for or the works you viewed. | Account (email address, plan, account identifier), the milestone and its time | Legitimate interest in offering plans and help to businesses using the Service; you can object (section 11). The milestones come from usage data, so in the EU, the EEA, the UK and Switzerland nothing is passed on unless you chose Accept in the analytics notice |
| Complying with the law and handling disputes | Whatever is relevant | Legal obligation; legitimate interest |
5.Analytics and personalised communications
We use two tools to understand how LiveArt is used: PostHog, hosted in the European Union (Frankfurt) and loaded through our own domain so that no third-party cookie is involved, and our own events ledger in our database. They record the pages you visit, what you do on them and for how long, your device and browser, your approximate location, and how you move through a page. Every form field is masked in that record and your collection, account and billing pages are excluded from it. Events never carry your name, email address, access token or any free text beyond a search query.
We use this data for two things: to see what works and what does not, and to make what we show and send you more relevant, for example which artists appear in your weekly email or which plan we suggest. We do not use it for advertising, we have no advertising networks or data brokers on the site or in the app, and we do not track you across other websites.
When you are signed in, usage data is linked to your account identifier so that your visits connect across devices. We keep usage data for no longer than 36 months. The Cookie Policy lists the cookie and browser storage involved.
6.The emails we send
6.1Account emails
Sign-in codes, receipts, notices about your plan or API keys, and other messages that are part of running your account. You receive these as long as you have an account.
6.2Artist alerts
A weekly digest and, if you switch them on, daily alerts about the artists, works and sales you follow. They start when you follow something. Every alert carries a one-click unsubscribe link, and Account → Notifications lets you choose what you get, pause, or stop entirely.
6.3The market brief
Anyone can sign up for the market brief with an email address. We send it only after you confirm the address through a link we email you; an address that is not confirmed is deleted after 30 days. Every issue carries an unsubscribe link.
6.4Emails about your plan and usage
When you near or reach your plan's monthly or yearly allowance, we email you to say so, with a link to the plan that would suit you. If you start a checkout for a plan and do not complete it, we email once to ask whether something got in the way. A member on the free plan may also receive one offer on a paid plan, once. These emails use your account, your plan and how much of it you have used, never what you browsed. Every one of them has a one-click link to stop them, and you can switch them off in Account → Notifications under “Usage and upgrade emails”. Stopping them does not stop your account emails or your alerts.
6.5How we measure email
Our emails are delivered by SendGrid (Twilio Inc., United States). We record whether an email was delivered, bounced, was reported as spam or led to an unsubscribe, and keep those records for 12 months. We do not use open or click tracking pixels, and every link in our emails leads to our own domain. The chart image in an email is served by us with a key unique to that email, and we may record the first time it is loaded.
6.6Saying no
An unsubscribe or a spam report is honoured everywhere at once: we keep the address on a suppression list so that we do not email it again, and that list outlives your account. Account emails (6.1) are the exception, as they are part of the Service. Every marketing email carries our postal address.
8.International transfers
We are a United States company. Our servers, backups and analytics are in the European Union; payments, email delivery, the delivery of push notifications, our mailbox and parts of our network run in the United States; our customer records and live-auction updates run in the United Kingdom. Where data leaves the EU, the EEA, the UK or Switzerland, we rely on the EU-US Data Privacy Framework and its UK and Swiss extensions where the recipient is certified, and on Standard Contractual Clauses otherwise. A copy of the safeguards is available on request.
9.How long we keep it
| Data | Kept for |
|---|---|
| Your account and the content you add | As long as you have an account; deleted on request |
| Images you upload | Until you delete the work or ask us to remove them |
| Billing records | As long as tax and accounting law requires |
| Usage data (section 5) | Up to 36 months |
| API request records and email delivery records | 12 months |
| Unconfirmed market-brief sign-ups | 30 days |
| The IP address a free API trial was started from | 24 months |
| Contact-form messages, the record of a free API trial and the sales milestones of section 4 | While the conversation is open, then as a customer record |
| Business contacts we email about LiveArt (section 13) | Up to 24 months after our last email |
| The push notifications we sent you (section 3.9) | 12 months |
| The registration of a device for push notifications | Until you sign out on it, or 180 days after the app was last opened on it, plus 30 days |
| Server logs, error reports and backups | 3 years; backups are encrypted |
| Suppression list (addresses that said no) | Indefinitely, so that we never email them again |
10.Security
Data travels over TLS and is encrypted at rest, including backups. Access inside LiveArt is limited to the people who need it for their work. API keys are shown once and stored hashed. Our hosting, access controls and practices are described on the Security page. If you believe your account has been accessed without your permission, write to [email protected] at once.
11.Your rights
11.1Everyone
Wherever you live, you can ask us to tell you what personal data we hold about you, to correct it, to delete it, to give you a copy, to stop using it for a purpose you object to, and to stop emailing you. Write to [email protected] from the address on your account, or tell us how to verify that you are who you say. We answer within one month, free of charge, and we never treat you differently for exercising a right. You may use an agent; we will ask for proof of their authority.
11.2European Union, European Economic Area and United Kingdom
Under the General Data Protection Regulation and the UK GDPR you have the rights of access, rectification, erasure, restriction, portability and objection, and the right to withdraw a consent at any time without affecting what was done before. The legal basis for each purpose is in section 4. You may also complain to the data protection authority of the country where you live, work or where the issue arose; we would be grateful for the chance to resolve it first.
11.3Switzerland
Under the Federal Act on Data Protection you have the rights of access, rectification, erasure and portability, and the right to object. Exercise them as in 11.1.
11.4California and other US states
If you live in a US state with a consumer privacy law, you have the right to know what personal information we collect and how we use and disclose it, to delete it, to correct it, to opt out of its sale or sharing for targeted advertising, and not to be discriminated against for exercising these rights. We do not sell personal information, we do not share it for targeted advertising, and we do not collect sensitive personal information as those laws define it, so there is nothing to opt out of; we honour the Global Privacy Control signal for analytics anyway (section 5). You may appeal a decision we make on a request by replying to it.
In the past twelve months we have collected the categories in section 3 (identifiers, commercial information, internet activity, approximate geolocation, professional information you give us, and the content you add) from you, from your device, from the companies in section 7 and, for the people in our catalogue, from public sources; we have disclosed them to the companies in section 7 for the business purposes in section 4.
11.5Deleting your account
To delete your account, send a request from the account screen, on the website or in the app, or email [email protected] from your account address. Either way we delete the account and everything you added within 30 days and email you when it is done. A subscription bought in the App Store is not ended this way: cancel it in your Apple settings. What remains afterwards: invoices as long as the law requires; your address on the suppression list if you asked us not to email you; server logs for their 3 years; and backups until they expire.
12.People in our catalogue
LiveArt is a reference system for the art market. Our catalogue contains information about living artists and sometimes about other identifiable people, such as the specialists, dealers and owners named in auction records: names, biographies, exhibition and sale histories, and images of works. We compile it from public sources (auction catalogues and results, museum and gallery records, the press, scholarly references) on the basis of our legitimate interest, and the public interest, in accurate reference information about the art market. We do not use it to profile anyone for marketing.
If you are one of these people and something about you is wrong, or you object to its inclusion, write to [email protected] and we will correct it or explain why we keep it. Our handling of images of works, and how rights holders reach us, is on the Image Rights page.
13.People we contact about LiveArt
We may email professionals in the art and wealth-management world to invite them to try LiveArt's free account. For this we hold your name, business email address and, where available, your company, job title and country, and what happened with our emails (sent, bounced, clicked, replied). These details come from public business sources, from lists compiled for us from such sources, and from lists licensed from third-party providers. Our basis is our legitimate interest in telling professionals about a tool relevant to their work.
Reply “no” and we will not email you again. We keep this record for up to 24 months after our last email, and an address that said no on our suppression list indefinitely. The companies that process it are in section 7, and the rights in section 11 apply.
14.Children
The Service is for adults: the Terms require you to be at least 18. We do not knowingly collect personal data from anyone younger, and we delete it if we learn that we have.
15.Changes to this policy
When we change this policy we change the date at the top. For a material change we also tell you on the site or by email before it takes effect. Earlier versions are kept and available on request.
16.Contact
Live Art AI, Inc.
700 Rockland Road, Rockland, DE 19732, USA
[email protected]
